Golden Hour You know that feeling — it’s 2 or 3pm, the morning’s momentum has worn off, and suddenly you’re just… coasting. Maybe reaching for a third coffee. Maybe scrolling on your phone without really seeing it. It’s not that you’re doing anything wrong. It’s just that the afternoon often gets treated like the forgettable middle of the day, when really, it might be the most important stretch of hours we have. I didn’t figure any of this out overnight. Some of it came from